How Wireless Carriers Are Monetizing Your Movements

 

Data that shows where people live, work, and play is being sold to businesses and city planners, as mobile operators seek new sources of revenue.

Wireless operators have access to an unprecedented volume of information about users’ real-world activities, but for years these massive data troves were put to little use other than for internal planning and marketing.

This data is under lock and key no more. Under pressure to seek new revenue streams (see “AT&T Looks to Outside Developers for Innovation”), a growing number of mobile carriers are now carefully mining, packaging, and repurposing their subscriber data to create powerful statistics about how people are moving about in the real world.

More comprehensive than the data collected by any app, this is the kind of information that, experts believe, could help cities plan smarter road networks, businesses reach more potential customers, and health officials track diseases. But even if shared with the utmost of care to protect anonymity, it could also present new privacy risks for customers…

Read more: http://www.technologyreview.com/news/513016/how-wireless-carriers-are-monetizing-your-movements/?utm_campaign=newsletters&utm_source=newsletter-daily-all&utm_medium=email&utm_content=20130412

 

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